From day one, we have committed the Wild Society brand earmark 20% of all profits for directly funding conservation projects across North America. Does that create a challenge for a startup business? Sure. But we do it not because it's easy, but becauseit's the right thing to do.
The only way to make a difference in this world is by actually getting out there and making the difference yourself. In partnership with KUIU Conservation Direct, Leupold Optics, and the Arizona Game & Fish Department, we set out to relocate and help preserve the bighorn population for generations to come.
We've once again teamed up with our friends at KUIU on an exciting new conservation project. We are in the planning stages, but will be announcing the next evolution of Conservation Direct in Spring of 2024.
